How Ghost Works — Content, Engagement, Intent & Outbound

Content Engine

AI that writes in your voice,
not a generic one

Ghost learns from your existing posts, your brand pillars, and the language patterns that make your writing yours. Every draft sounds like you — not like every other founder on LinkedIn using the same AI tool.

You review, adjust, and schedule. Ghost handles the blank page. Most users get three weeks of content queued in under 30 minutes.

Brand voice training from your existing LinkedIn posts
ICP-aware content — every post speaks to your ideal buyer
Content pillar system to vary topic, format and tone
Visual calendar with drag-and-drop scheduling
Post performance tracking to reinforce what works

Try the content engine free

Ghost Composer — AI content creation interface

Surface ICP comments.
Reply like a human, at scale.

Ghost identifies which commenters on your posts match your ideal customer profile. For each one, it drafts a suggested reply in your persona — so every conversation feels personal without eating your day.

Turning post engagement into real dialogue is the fastest way to move someone from audience to pipeline. Ghost makes it systematic without making it robotic.

ICP matching on every post comment

Suggested replies drafted in your tone and persona

One-click approve or edit before posting

Tracks which conversations convert to outbound

Works across your posts and posts you comment on

See engagement tools in action

Know who's buying
before they tell you

Ghost monitors signals across your own content and competitor posts — surfacing the accounts that are actively researching your category. Likes, comments, profile visits, and engagement patterns combine into a live intent score for every prospect.

When someone starts engaging with your competitors or with content about your problem space, Ghost flags them. You reach out first, with context, before anyone else does.

Signal tracking across your posts and competitor content

5-dimensional intent scoring per prospect

Category-level monitoring — not just your brand

ICP filter to cut noise and surface only what matters

Real-time feed ranked by buying readiness

See intent signals in action

Warm DMs that reference
exactly what they engaged with

When Ghost triggers an outbound sequence, it knows what the prospect liked, commented on, or visited. Your DMs open with that context — not a cold “just checking in” opener that gets ignored.

Sequences run automatically as intent thresholds are hit. You set the rules once. Ghost handles the timing, personalisation and follow-up — and stops the moment a prospect replies.

Four loops that compound

AI that writes in your voice,
not a generic one

Surface ICP comments.
Reply like a human, at scale.

Know who's buying
before they tell you

Warm DMs that reference
exactly what they engaged with

All four loops.
One platform. $99/month.

Four loops that compound

AI that writes in your voice,not a generic one

Surface ICP comments.Reply like a human, at scale.

Know who's buyingbefore they tell you

Warm DMs that referenceexactly what they engaged with

All four loops.One platform. $99/month.

AI that writes in your voice,
not a generic one

Surface ICP comments.
Reply like a human, at scale.

Know who's buying
before they tell you

Warm DMs that reference
exactly what they engaged with

All four loops.
One platform. $99/month.