When pipeline is thin, the problem is often not a lack of leads but a lack of prioritisation. Your LinkedIn presence might be generating engagement from dozens of qualified prospects, but without scoring, they all look the same and most go uncontacted. Lead scoring reveals the hidden pipeline in your existing engagement data by identifying which prospects are showing the strongest buying signals and fast-tracking them into outbound sequences. Ghost makes this automatic and continuous.
The problem
Your pipeline is below target but you have more LinkedIn engagement than your team can manually process. Without scoring, every prospect looks equally promising (or unpromising), and reps cherry-pick based on gut feel rather than data. High-intent prospects slip through.
How Ghost solves this
Ghost scores every prospect in your LinkedIn orbit and automatically enrols the highest-scoring leads into outbound sequences. Pipeline builds from the leads you were already generating but not effectively actioning.
Ghost customers who activate lead scoring see pipeline contribution from LinkedIn increase by an average of 52% within 60 days.