You know which prospects are engaging, but you can't prove that engagement led to revenue. Intent data sits in one system, CRM data sits in another, and the connection between "this person liked three posts" and "this person signed a contract" is lost in the gap. Ghost builds that bridge by maintaining a continuous attribution chain from the first engagement signal through DM conversations to closed-won deals, giving you the data to justify and optimise your LinkedIn investment.
The problem
Your intent signals are valuable but orphaned. They live in LinkedIn notifications or a separate tool, disconnected from your CRM and your revenue data. You can see who's engaging but can't prove that engagement influenced the deal.
How Ghost solves this
Ghost captures intent signals, enriches them with contact data, syncs everything to your CRM, and maintains attribution throughout the buyer journey. When a deal closes, you can trace it back to the exact posts and interactions that started the relationship.
Ghost's attribution engine has helped customers identify that 34% of their closed-won revenue was influenced by LinkedIn intent signals they previously couldn't track.