Manual prospecting on LinkedIn is fundamentally a guessing game. You pick accounts that match your ICP firmographically and hope that someone there is currently in-market. Most of the time, they're not. Intent tracking inverts this approach: instead of guessing who might be interested, you observe who is interested based on their behaviour. Ghost captures engagement signals across your content, scores them against your ICP, and presents a prioritised list of prospects who are actively showing buying intent.
The problem
Your reps manually build prospect lists based on job titles and company size, with no idea whether those people are currently evaluating solutions. Most outreach goes to prospects who are months or years away from a purchase decision.
How Ghost solves this
Ghost replaces manual list-building with automated intent detection. Prospects who engage with your content, visit your profile, or interact with competitor content are flagged, scored, and surfaced to your team — ready for contextual outreach.
Reps using Ghost's intent-driven prospecting spend 75% less time building lists and 3× more time in conversations with qualified buyers.