The single biggest driver of reply rates isn't copy — it's timing. A perfectly worded message sent to someone with zero buying intent gets deleted. The same message sent to someone who just engaged with three of your posts and visited your profile gets a reply. Intent tracking transforms your outreach from a numbers game into a precision instrument, and Ghost makes it effortless by scoring every LinkedIn engagement signal against your ICP criteria.
The problem
You're messaging prospects with no idea whether they're in-market or not. Your reply rates are stuck below 5% because you're reaching out to people who have no current interest in what you sell. Volume isn't compensating for poor targeting.
How Ghost solves this
Ghost's intent engine scores every LinkedIn interaction — likes, comments, profile views, connection accepts — and surfaces the prospects showing the strongest buying signals. You only reach out when intent is high, so every message lands with context.
Teams using Ghost's intent-scored outreach achieve reply rates 3.2× higher than untargeted cold sequences.