Low engagement isn't just a vanity problem — it starves your entire LinkedIn GTM of data. Without engagement, there are no intent signals. Without intent signals, there's no warm outreach. The feedback loop collapses. Ghost's intent tracking helps you break out of this cycle by showing you exactly which topics, formats, and angles generate engagement from your ICP — not just from your existing audience. This intel feeds back into your content strategy, creating a virtuous cycle of better content, more engagement, and stronger intent signals.
The problem
Your posts get minimal engagement, which means your intent tracking has nothing to work with. You're posting into the void — no likes, no comments, no signals. The lack of engagement data makes it impossible to know what to change.
How Ghost solves this
Ghost analyses the engagement patterns of your ICP across LinkedIn — what they engage with, when, and in what format — and feeds those insights back into your content creation workflow. Better-targeted content drives more engagement, which generates more intent signals.
Ghost users who leverage intent-informed content recommendations see a 3.1× increase in ICP engagement within 45 days.