Your team uses competitive intelligence to win deals, but the contribution is invisible in your reporting. Sales knows that flagging a prospect who was engaging with a competitor helped close the deal, but there's no data trail connecting the competitive signal to the revenue. Ghost creates that trail by tracking every competitor-sourced signal through the full deal lifecycle — from the moment a prospect engages with competitor content through your competitive outreach to the closed-won outcome.
The problem
Competitive intelligence contributes to won deals but it's not reflected in your attribution data. You can't prove that monitoring competitors on LinkedIn led to specific revenue, which makes it hard to justify the investment in competitive tools and processes.
How Ghost solves this
Ghost tracks every competitor-sourced prospect from initial signal through outreach, opportunity, and close. Your competitive intelligence efforts finally have attribution data that proves their revenue impact.
Ghost customers attribute an average of 18% of closed-won deals to competitive intelligence signals first identified through LinkedIn monitoring.