If someone is actively engaging with your competitor's LinkedIn content, they're in-market for a solution like yours — right now. This is the highest-intent signal available, and most teams completely ignore it. Reaching out to someone who just commented on a competitor's product launch post with "have you also looked at X?" gets a reply rate that cold outreach can only dream of. Ghost monitors competitor content engagement and routes those prospects into targeted sequences that capitalise on active buying interest.
The problem
Your reply rates are low because you're messaging people with no buying urgency. Meanwhile, prospects who are actively evaluating your competitors — and therefore ready to buy — are invisible to your outreach team because nobody is tracking competitor engagement.
How Ghost solves this
Ghost monitors engagement on your competitors' LinkedIn content, identifies prospects matching your ICP, and triggers outreach sequences positioned against the competitor they're engaging with. You reach buyers who are actively comparing solutions.
Outreach to competitor-engaged prospects via Ghost achieves an average 19% reply rate — 6× higher than cold outreach to the same ICP.