When your engagement is low and your competitor's is high, the gap tells you something valuable. They've found topics, formats, or angles that resonate with the same audience you're trying to reach. Instead of guessing what might work, you can study what's already working — and then do it better. Ghost monitors competitor content performance, surfacing which of their posts generate the most engagement, which formats they use, and which topics drive conversations. This competitive intelligence feeds directly into your content strategy.
The problem
Your competitors get more engagement from your shared ICP than you do. You can see their posts performing well but have no systematic way to analyse what's working for them and apply those insights to your own content strategy.
How Ghost solves this
Ghost tracks competitor content performance and distils it into actionable insights: which topics resonate, which formats perform, which angles drive comments. You use these insights to create content that competes for — and wins — the same audience's attention.
Ghost users who apply competitor content insights see their own engagement rates increase by a median of 67% within 45 days.