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GhostSEIS 2026
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SEIS Investment Round · 2026

LinkedIn GTM has a missing middle. Ghost fills it.

Ghost is an intent-led LinkedIn GTM platform — sitting between content tools and outbound tools through a layer no-one else has built: buyer intent signals. Raising £250k SEIS to prove a repeatable acquisition engine.

£250k
Raise size
£2m
Pre-money
~11%
Dilution
18mo
Runway
Book a call →See the product
Ghost dashboard
The problem

Content gets likes.
Outbound gets ignored.
Neither gets leads.

B2B teams have two tools: a content tool to post on LinkedIn, and an outbound tool to send cold messages. The gap between them is where most pipeline dies — and nobody's filled it.

Pain 01

Posts that convert nobody

Teams create LinkedIn content that performs fine on vanity metrics and does nothing for pipeline. There's no system to catch warm signals and act on them.

Pain 02

Outbound with no context

Cold DMs and emails go to lists that have never heard of you. Reply rates are 2–4%. The prospect has no reason to respond, and the sender has no signal to reference.

Pain 03

Five tools, no through-line

Taplio for content. Apollo for leads. Outreach for sequences. Sales Nav for signals. Lemlist for email. None of them talk to each other and none connect content to outbound.

The fix isn't a better content tool or a better outbound tool. It's the layer between them — intent signals that tell you who's warm and why.

Ghost's positioning

Ghost isn't a content tool.
It isn't an outbound tool.
It's the third category.

Intent-led GTM. The layer between content and outbound that every B2B team is missing — and that no single platform has owned until now.

Category 1
Content tools
Taplio, AuthoredUp, Shield. Write and schedule posts. Track impressions. No connection to pipeline.
TaplioAuthoredUpShield
→
Ghost — The bridge
Intent signals
Track who engages with your content and competitors'. Score intent. Fire warm outbound at the right moment with the right context.
GHOST
→
Category 2
Outbound tools
Apollo, Outreach, Lemlist. Find and message prospects. Cold, context-free. No connection to what they've engaged with.
ApolloOutreachLemlist
3×
Reply rate, warm vs cold
40%
More meetings booked
600M
Contact database, built-in
Why now

GTM is going agentic.
Ghost is already there —
without the hype.

Every VC is funding “AI SDR” startups that promise to replace your sales team. Most are gimmicky. Ghost takes a different position: the AI does the work. You stay in control.

Ghost's take on agentic

Ghost doesn't replace judgment — it removes grunt work. You set the ICP once. The AI finds the leads, writes the sequences, tracks the signals, and enrols the contacts. You review. You approve. You close.

  • Agentic Campaign Creator builds a full campaign in 90 seconds
  • Claude-powered copy — written in your voice, not a template
  • Intent-triggered sends: the agent fires when the signal is right
  • Human approval at every step that matters — you're never surprised
  • The right answer to "AI in GTM" — not scary, not a gimmick
Ghost Outbound — agentic campaigns
Agentic campaign build time
90 seconds
Find leads · write sequences · enrol contacts · ready to launch
The product

Four loops that compound

Content builds audience → audience generates intent signals → intent powers outbound → outbound converts to pipeline → pipeline funds more content. Each loop feeds the next.

01
Content Engine
AI trains on brand voice. Posts ICP-aware content. 3 weeks scheduled in 30 minutes.
02
ICP Engagement
ICP commenters identified. Replies drafted in your persona. One-click approve.
03
Intent Signals
5-dimensional intent score. Your content + competitor monitoring. Real-time feed.
04
Outbound Stack
600M contacts. LinkedIn + email sequences. AI agent. All intent-triggered.
Content Engine
Intent Signals
Traction

Early signals that
something real is here

Revenue
£25k ARR

Early MRR with growing momentum. Founder-led GTM — the raise systematises acquisition so growth isn't dependent on one person.

Conviction signal
Turned down an £85k acquisition offer

Received and rejected a buy-out while at early ARR. The view: this is worth materially more than the offer on the table. That's not bravado — it's the reason for this raise.

What's already shipped
  • 600M-contact lead database with verified emails — built-in
  • Multi-channel sequences: LinkedIn + email in one workflow
  • Agentic Campaign Creator — full campaign in 90 seconds
  • 5-dimensional intent scoring across your content + competitors
  • AI voice training from your LinkedIn post history
  • ICP comment identification + drafted replies
Why raise now

The product is built. The category is proven. The only missing piece: a repeatable, non-founder-dependent acquisition engine. That's what this £250k buys — 18 months of paid experiments, two GTM hires, and the proof needed to raise Seed at 3× the valuation.

Market & competition

A hot, well-funded space —
with a gap nobody's filled

LinkedIn is the largest B2B audience on the planet. The tools market around it is growing fast — content tools, outbound tools, intent data tools. But none of them connect the three.

Feature comparison
CTN
INT
OUT
AGT
Taplio
✓
—
—
—
Apollo
—
—
✓
—
Outreach
—
—
✓
—
Bombora
—
✓
—
—
Ghost
✓
✓
✓
✓
CTN = Content · INT = Intent · OUT = Outbound · AGT = Agentic builder
The market context
  • LinkedIn has 1B+ members — the world's largest B2B network
  • Sales intelligence market valued at $3B+ and growing fast
  • AI SDR space attracting large VC rounds — category is validating
  • Ghost's differentiation: intent signals as the connective tissue, not a standalone layer
  • No direct like-for-like competitor owns content + intent + outbound in one platform
The moat

As Ghost trains on more brand voices and accumulates more intent signal data, the platform becomes harder to replicate. Every loop compounds the next — the longer a customer stays, the better the system gets for them.

Use of funds

£250k buys one thing:
proof of a scalable acquisition engine

Budget breakdown
Paid acquisition (staged)£95k · 38%
2× junior GTM hires£80k · 32%
Content, SEO & AEO£25k · 10%
Product & engineering£20k · 8%
Founder runway£20k · 8%
Tools, infra & ops£10k · 4%
Paid acquisition note

First 3–4 months: ~£20–25k as pure channel experimentation while the growth hire fixes website conversion. Remaining ~£70k scales only into channels proving sub-12-month payback. Protects against burning the largest budget line before the funnel converts.

12-month milestones
  • £250–300k ARR — 10× growth from current £25k
  • Paid acquisition channel with predictable CAC and <12mo payback
  • 30%+ of revenue from non-founder sources
  • Website conversion improved — current main bleed point
  • Affiliate / partner programme live and generating signups
  • Team of 2–3 around the founder
What hitting these milestones unlocks

A Seed round of £1–2m at £4–6m pre-money — a 3× step up on the current valuation. SEIS investors benefit from the full valuation uplift at Seed, with no dilution until that next round.

The raise

SEIS: the cheapest capital
we'll ever raise

Raise terms
InstrumentSEIS  UK tax-advantaged seed scheme
Raise amount£250,000 (full SEIS lifetime ceiling)
Pre-money£2m
Dilution~11%
All-in dilution (inc. 10% option pool)~19–22%
Runway18 months
Advance AssuranceIn progress — filing via new clean entity
SEIS benefits for investors
  • 50% income tax relief — real cost of a £25k cheque is £12.5k
  • CGT exemption on exit — zero capital gains on SEIS shares held 3+ years
  • Loss relief — if Ghost fails, losses offset against income tax
  • Risk-adjusted return profile unlike any other early-stage investment vehicle in the UK
Funding path — staged dilution at rising valuations
RoundRaisePre-moneyFounder stake
Start——100%
SEIS  This round£250k£2m~80%
EIS / Seed£750k£4m~64%
Series A£3m£12m~51%
The thesis

Raise the right amount to hit each inflection, then raise again at a materially higher valuation. Staged dilution at rising valuations keeps meaningful founder ownership — and SEIS investors enter at the lowest valuation in Ghost's history.

The ask

£250k SEIS to prove
the acquisition engine.
Then raise Seed.

Ghost has the product, the positioning, and early traction. This raise proves one thing: that we can acquire customers at scale through repeatable channels — not just founder hustle. Hit that, and the Seed round follows at 3× the valuation.

1
Close the SEIS round — £250k
Clean entity, Advance Assurance in progress. Full SEIS ceiling — the cheapest capital Ghost will ever raise.
2
Hit £250–300k ARR in 12 months
Two GTM hires, staged paid acquisition, affiliate programme. Prove the engine works without the founder in every deal.
3
Raise Seed at £4–6m pre-money
3× valuation step-up from SEIS. SEIS investors get the full benefit of the uplift — with CGT-free exit protection.
Book a call to invest →growwithghost.io
Summary terms
InstrumentSEIS — UK tax-advantaged
Raise size£250,000
Pre-money£2m
Dilution~11%
Tax reliefReal cost: 50p per £1 invested
Baz, Founder
baz@growwithghost.io
growwithghost.io · Advance Assurance in progress

Working document. Valuation, dilution and structure are estimates. Confirm SEIS structure and Advance Assurance with a specialist accountant (SeedLegals, Harper James) before committing capital.