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GhostSEIS 2026
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SEIS Investment Round · 2026

Founders run GTM on five tools. Ghost is one.

Ghost is the all-in-one GTM platform for B2B founders and small revenue teams: an AI SDR, a 600M-contact database, LinkedIn + email outreach, intent signals and a built-in CRM, on one plan. Raising £250k SEIS to prove a repeatable acquisition engine.

£250k
Raise size
£2m
Pre-money
~11%
Dilution
18mo
Runway
Book a call →See the product
Ghost dashboard
The problem

Five tools.
No through-line.
Not enough pipeline.

A founder doing their own GTM pays for a lead database, a sequencer, LinkedIn automation, a content scheduler and a CRM. None of them talk to each other, and the gaps between them are where most pipeline dies.

Pain 01

Five tools, no through-line

Apollo for leads. Lemlist for email. Expandi for LinkedIn. Taplio for content. HubSpot for deals. None of them talk to each other, and each one is another bill.

Pain 02

Outbound with no context

Cold DMs and emails go to lists that have never heard of you. Reply rates are 2–4%. The prospect has no reason to respond, and the sender has no signal to reference.

Pain 03

Pipeline that lives nowhere

Replies sit across LinkedIn, Gmail and a CRM nobody updates. Warm signals go unnoticed and deals go quiet, because no single system sees the whole picture.

The fix isn't another point tool. It's one platform that runs the whole motion — find, warm, reach, close — with intent signals connecting every step.

Ghost's positioning

Ghost isn't a data tool.
It isn't a sequencer or a CRM.
It's all of them, in one.

All-in-one GTM for founders and small revenue teams. Point tools each own one step; Ghost owns the whole motion, with intent signals as the connective tissue no point tool has.

Today: point tools
Data, outreach, content
Apollo for leads, Lemlist for email, Taplio for content. Each owns one step. None share signals or pipeline.
ApolloLemlistTaplio
→
Ghost — all-in-one
Find → warm → reach → close
AI SDR, 600M contacts, intent signals, LinkedIn + email sequences and a built-in CRM. One plan, one inbox, one pipeline.
GHOST
→
Today: CRMs
Deal tracking
HubSpot, Pipedrive. Track deals, but don't find, warm or reach buyers. Founders end up wiring tools together.
HubSpotPipedrive
3×
Reply rate, warm vs cold
40%
More meetings booked
600M
Contact database, built-in
Why now

GTM is going agentic.
Ghost is already there —
without the hype.

Every VC is funding “AI SDR” startups that promise to replace your sales team. Most are gimmicky. Ghost takes a different position: the AI does the work. You stay in control.

Ghost's take on agentic

Ghost doesn't replace judgment — it removes grunt work. You set the ICP once. The AI finds the leads, writes the sequences, tracks the signals, and enrols the contacts. You review. You approve. You close.

  • Agentic Campaign Creator builds a full campaign in 90 seconds
  • Claude-powered copy — written in your voice, not a template
  • Intent-triggered sends: the agent fires when the signal is right
  • Human approval at every step that matters — you're never surprised
  • The right answer to "AI in GTM" — not scary, not a gimmick
Ghost Outbound — agentic campaigns
Agentic campaign build time
90 seconds
Find leads · write sequences · enrol contacts · ready to launch
The product

Four steps, one platform

Find buyers → warm them up → reach them with context → close in the built-in CRM. Each step feeds the next, and every signal stays in one place.

01
Find
AI SDR builds a full campaign from your ICP in 90 seconds. 600M contacts, ICP Agent, Lead Score.
02
Warm
Content engine in your voice. 5-dimensional intent score on your posts and competitors'.
03
Reach
LinkedIn + email in one sequence. One inbox. Auto-pause on reply.
04
Close
Built-in CRM. Every reply becomes a deal. AI follow-ups and revenue by source.
Content Engine
Intent Signals
Traction

Early signals that
something real is here

Revenue
£50k ARR

Fully bootstrapped — zero marketing spend. Every pound of ARR came from founder-led outreach. The raise systematises what's already working so growth doesn't depend on one person.

Conviction signal
Turned down an £85k acquisition offer

Received and rejected a buy-out while at early ARR. The view: this is worth materially more than the offer on the table. That's not bravado — it's the reason for this raise.

What's already shipped
  • Built-in CRM: every reply becomes a deal, with AI follow-ups and revenue by source
  • 600M-contact lead database with verified emails — built-in
  • Multi-channel sequences: LinkedIn + email in one workflow
  • Agentic Campaign Creator — full campaign in 90 seconds
  • 5-dimensional intent scoring across your content + competitors
  • ICP Agent and 0–100 Lead Score for standing, ranked sourcing
  • AI content engine trained on your LinkedIn post history
Why raise now

The product is built. The category is proven. The only missing piece: a repeatable, non-founder-dependent acquisition engine. That's what this £250k buys — 18 months of paid experiments, two GTM hires, and the proof needed to raise Seed at 3× the valuation.

Baz Furby, Founder
Baz Furby
Founder & CEO
The founder

20 years in SaaS.
Two exits. One platform
built to lead the next.

The right founder profile to build, sell, and scale a B2B SaaS — and personally architect the AI behind it.

$30M+
SaaS personally sold
Across enterprise and mid-market B2B
2
Acquired companies
Synthesio (Ipsos, $50M) · Bazaarvoice (Marlin, $521M)
  • Sales · Growth Marketing · Client Success leadership across global SaaS
  • Synthesio acquired by Ipsos for $50M — carried full GTM
  • Bazaarvoice acquired by Marlin Partners for $521M — senior revenue role
  • AI architect behind Ghost — product vision, model design, and system build
  • Founder-led to £50k ARR with zero marketing spend
Market & competition

A hot, well-funded space —
with a gap nobody's filled

LinkedIn is the largest B2B audience on the planet. The tools market around it is growing fast — data tools, outbound tools, content tools, intent data, CRMs. Founders end up buying four or five of them, and none connect.

Feature comparison
CTN
INT
OUT
AGT
Taplio
✓
—
—
—
Apollo
—
—
✓
—
Outreach
—
—
✓
—
Bombora
—
✓
—
—
Ghost
✓
✓
✓
✓
CTN = Content · INT = Intent · OUT = Outbound · AGT = Agentic builder
The market context
  • LinkedIn has 1B+ members — the world's largest B2B network
  • Sales intelligence market valued at $3B+ and growing fast
  • AI SDR space attracting large VC rounds — category is validating
  • Ghost's differentiation: the whole GTM motion in one plan, with intent signals as the connective tissue
  • No direct like-for-like competitor owns data + intent + outbound + content + CRM in one platform
The moat

As Ghost accumulates more intent signal data, brand voices and pipeline outcomes, the platform becomes harder to replicate. And because a customer's data, sequences and deals all live in Ghost, the longer they stay, the more of their GTM runs on it.

Use of funds

£250k buys one thing:
proof of a scalable acquisition engine

Budget breakdown
Paid acquisition (staged)£95k · 38%
2× junior GTM hires£80k · 32%
Content, SEO & AEO£25k · 10%
Product & engineering£20k · 8%
Founder runway£20k · 8%
Tools, infra & ops£10k · 4%
Paid acquisition note

First 3–4 months: ~£20–25k as pure channel experimentation while the growth hire fixes website conversion. Remaining ~£70k scales only into channels proving sub-12-month payback. Protects against burning the largest budget line before the funnel converts.

12-month milestones
  • £250–300k ARR — 5–6× growth from current £50k
  • Paid acquisition channel with predictable CAC and <12mo payback
  • 30%+ of revenue from non-founder sources
  • Website conversion improved — current main bleed point
  • Affiliate / partner programme live and generating signups
  • Team of 2–3 around the founder
What hitting these milestones unlocks

A Seed round of £1–2m at £4–6m pre-money — a 3× step up on the current valuation. SEIS investors benefit from the full valuation uplift at Seed, with no dilution until that next round.

The raise

SEIS: the cheapest capital
we'll ever raise

Raise terms
InstrumentSEIS  UK tax-advantaged seed scheme
Raise amount£250,000 (full SEIS lifetime ceiling)
Pre-money£2m
Dilution~11%
All-in dilution (inc. 10% option pool)~19–22%
Runway18 months
Advance AssuranceIn progress — filing via new clean entity
SEIS benefits for investors
  • 50% income tax relief — real cost of a £25k cheque is £12.5k
  • CGT exemption on exit — zero capital gains on SEIS shares held 3+ years
  • Loss relief — if Ghost fails, losses offset against income tax
  • Risk-adjusted return profile unlike any other early-stage investment vehicle in the UK
Funding path — staged dilution at rising valuations
RoundRaisePre-moneyFounder stake
Start——100%
SEIS  This round£250k£2m~80%
EIS / Seed£750k£4m~64%
Series A£3m£12m~51%
The thesis

Raise the right amount to hit each inflection, then raise again at a materially higher valuation. Staged dilution at rising valuations keeps meaningful founder ownership — and SEIS investors enter at the lowest valuation in Ghost's history.

The ask

£250k SEIS to prove
the acquisition engine.
Then raise Seed.

Ghost has the product, the positioning, and early traction. This raise proves one thing: that we can acquire customers at scale through repeatable channels — not just founder hustle. Hit that, and the Seed round follows at 3× the valuation.

1
Close the SEIS round — £250k
Clean entity, Advance Assurance in progress. Full SEIS ceiling — the cheapest capital Ghost will ever raise.
2
Hit £250–300k ARR in 12 months
Two GTM hires, staged paid acquisition, affiliate programme. Prove the engine works without the founder in every deal.
3
Raise Seed at £4–6m pre-money
3× valuation step-up from SEIS. SEIS investors get the full benefit of the uplift — with CGT-free exit protection.
Book a call to invest →growwithghost.io
Summary terms
InstrumentSEIS — UK tax-advantaged
Raise size£250,000
Pre-money£2m
Dilution~11%
Tax reliefReal cost: 50p per £1 invested
Baz, Founder
baz@growwithghost.io
growwithghost.io · Advance Assurance in progress

Working document. Valuation, dilution and structure are estimates. Confirm SEIS structure and Advance Assurance with a specialist accountant (SeedLegals, Harper James) before committing capital.