# Campaigns

> Create, launch, pause and manage outbound campaigns in Ghost: campaign types, the setup wizard, sending profiles, progress stats, stalled campaigns and statuses.

Source: https://www.growwithghost.io/docs/outbound/campaigns/

A campaign is a group of contacts going through a [sequence](https://www.growwithghost.io/docs/outbound/sequences), sent from one or more of your LinkedIn profiles.

**Where to find it:** sidebar → **Outbound → Campaigns**.

## Create a campaign

Click **New Campaign**. The wizard has five steps:

1. **Type and name.**
   - **Outbound** sends connection requests to new prospects.
   - **Existing Connections** messages people you're already connected to. Use a sequence that starts with a message: invite steps are skipped automatically.

   The name is internal only. Recipients never see it.
2. **Sequence.** Pick one, or click **New sequence** to start from a template or write one with AI.
3. **Send from.** Only shown if you've turned on multiple LinkedIn accounts. Pick one or more profiles, and contacts are shared between them in turn.
4. **Contacts.** Pick contacts by source, signal or import batch, or import from a LinkedIn search URL. This step is optional: you can add contacts after launch.
5. **Review and launch.** Click **Create campaign**.

The campaign is saved as a **draft**. Nothing sends until you turn it on.

To let AI do the setup, use **Agent Campaign** instead. See [AI-built campaigns](https://www.growwithghost.io/docs/outbound/ai-campaigns).

## Start, pause and stop

Each campaign card has an **on/off switch**. Turn it on to start sending. Turn it off to pause everyone, and back on to resume where each person left off. The switch is disabled until a campaign has contacts.

From the **…** menu you can **View details**, **Archive** (moves it to the Archived section; **Restore** brings it back) or **Delete**. Deleting a campaign removes its enrolments but keeps the contacts.

## One campaign per person

A contact can only be active in **one campaign at a time**. If you add someone who's already in another active or paused campaign, or already in this sequence, they're skipped and Ghost tells you how many.

## Campaign detail

Click a campaign to see:

- **Totals**: total, not started, in progress, completed, replied and failed.
- **Email warnings**: whether a mailbox is connected and how many contacts are missing a work email. **Find missing emails** looks them up (1 credit per email found).
- **Sending from**: which LinkedIn profiles send. Click **Edit senders** to change them.
- **Sequence in use**: click **Change sequence** to switch.
- **Contacts**: click **Add Contacts** to add more. Pause, resume or remove anyone individually.

## Progress and stats

The campaign card shows progress as **Not started → Invite sent → In sequence → Complete → Replied**, with invites sent, accepted, acceptance rate and failures. Email-only campaigns show emails sent, replies and reply rate.

For more detail, use the **Activity** and **Analytics** tabs. **Where replies come from** credits each reply to the last thing you sent before it arrived: the invite, or message 1, 2 or 3+.

## Stalled campaigns

If a campaign is switched on and still has people waiting, but nothing has moved for **48 hours**, it shows **Stalled · Fix**. Click it and Ghost diagnoses and repairs what it can, such as a disconnected profile or an exhausted contact list, and tells you anything you need to sort out.

## Statuses

| Campaign | Meaning |
|----------|---------|
| **Draft** | Created, not started |
| **Active** | Sending |
| **Paused** | Switched off |
| **Completed** | Everyone has finished the sequence |
| **Archived** | Hidden from the main list |

| Person in a campaign | Meaning |
|----------------------|---------|
| **Active** | Going through the sequence |
| **Waiting for connection** | Invite sent, not accepted yet |
| **Replied** | They replied. Their sequence has stopped. |
| **Paused** | Paused by you, a meeting, or a message you sent from their deal |
| **Completed** | Finished all steps |
| **Failed** | A step couldn't be sent, for example a deleted profile |

## Tips

- Test new messaging on 20–50 people before adding hundreds.
- Check replies daily and update the copy based on what people say.
- If acceptance is low, tighten your targeting before sending more.