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From Content to Conversations: Turning LinkedIn Intent into Warm Leads

Baz Furby
Fonder | Grow with Ghost

Most founders know they should be posting on LinkedIn. Fewer know how to turn that activity into real conversations, pipeline, and revenue.

The problem isn’t content.
It’s signal.

LinkedIn is full of intent signals every day—comments, replies, saves, and discussions happening in plain sight. Most teams miss them entirely or engage too late, with no context. Grow with Ghost is built to change that.

Start with ICP, Not Posts

Effective LinkedIn strategy doesn’t begin with “what should I post today?”
It starts with clarity on your Ideal Customer Profile.

Who are they?
What problems are they actively trying to solve?
Where are they already talking about those problems?

Ghost helps surface the conversations your ICP is already having—on your content, on competitor posts, and across your niche—so you stop guessing and start paying attention to what actually matters.

Content That Captures Intent

Not all engagement is equal.

A like is passive.
A comment is curiosity.
A reply is intent.

Grow with Ghost helps you create lead magnet content designed to trigger meaningful engagement. Posts are shaped around specific pains, decisions, and moments in the buyer journey—prompting saves, comments, and replies from the right people.

Each interaction becomes a signal, not a vanity metric.

Your Content Is Only Half the Story

Some of the strongest buying signals don’t happen on your posts at all.

When your ICP comments on a competitor’s content, asks a question, or challenges a point, they’re revealing timing and intent. Ghost captures those signals too—giving you visibility into who’s actively evaluating solutions, even if they’ve never engaged with you directly.

That context is powerful.

Turn Signals into Well-Timed Outreach

Cold outreach fails because it’s disconnected from reality.

With Grow with Ghost, outreach is triggered by real behavior. You know who’s engaged, what they care about, and where the conversation already started. That allows you to engage thoughtfully in comments, follow up with relevance, and move naturally into DMs when it makes sense.

No scripts.
No spray-and-pray.
Just well-timed, contextual conversations.

From Attention to Pipeline

When content, engagement, and outreach work together, LinkedIn stops being a branding channel and starts becoming a growth engine.

Grow with Ghost connects the dots—capturing intent, prioritizing engagement, and turning everyday LinkedIn activity into warm leads and qualified conversations.

Because the goal isn’t more posts.
It’s better conversations.

Ready to Grow?
Grow with Ghost.

Create your account and start building your content & outbound strategy today.