Free LinkedIn Post Analysis: Stop Guessing, Start Knowing What Works

You've posted on LinkedIn for months. Some posts get hundreds of likes. Others barely scrape double digits. You stare at the analytics, scratching your head, wondering what the hell went wrong.

Sound familiar?

Here's the brutal truth: **95% of LinkedIn creators are flying blind**. They're making the same mistakes over and over because LinkedIn's native analytics tell you what happened, not why it happened.

You can see your post flopped. But you can't see if it was your hook, your structure, your timing, or your topic that killed it. So you keep guessing. And you keep failing.

This stops today.

Why Your LinkedIn Content Feels Like a Coin Toss

Most LinkedIn advice is garbage. Generic. One-size-fits-all nonsense that ignores a fundamental truth: **what works for Gary Vaynerchuk won't work for you**.

Your audience is different. Your industry is different. Your voice is different. Yet everyone's following the same playbook:

• "Post at 8am on Tuesday"
• "Use 3-5 hashtags"
• "Ask a question at the end"
• "Keep it under 1,300 characters"

This advice might work for some people. But it's killing your content because it's not based on your data.

Here's what actually happens when you follow generic advice:

You post at the "optimal" time, but your audience is active at different hours. Your engagement tanks.

You keep posts short because "attention spans are shrinking," but your audience actually prefers long-form insights. Your reach plummets.

You use trending hashtags that have nothing to do with your niche. LinkedIn's algorithm gets confused and stops showing your content to the right people.

**The result? Your LinkedIn content feels random**. Some posts hit. Most don't. You can't replicate success because you don't understand what caused it.

What LinkedIn's Native Analytics Actually Show You (It's Not Much)

LinkedIn gives you five metrics. That's it. Impressions, likes, comments, shares, and clicks.

These numbers tell you what happened. They don't tell you why.

Let's say you posted yesterday. Got 1,200 impressions, 15 likes, 2 comments. LinkedIn calls this "low engagement." Helpful, right?

But here's what LinkedIn's analytics don't tell you:

Was your hook weak? Did people scroll past in the first three seconds because your opening line was boring?

Was your post too dense? Did you write a wall of text that looked intimidating on mobile?

Did you post at the wrong time? Were your followers asleep or in meetings when you published?

Was your topic off-brand? Did you write about something your audience doesn't care about?

Was your engagement rate actually good? Maybe 15 likes from 1,200 impressions is terrible. Or maybe it's brilliant if those 15 people are your ideal customers.

LinkedIn's native analytics can't answer these questions. They show you the scoreboard, not the game tape.

This is why most LinkedIn creators plateau. They optimise for vanity metrics (total likes, total impressions) instead of understanding what actually drives engagement with their specific audience.

**They're playing the wrong game entirely**.

What a Proper LinkedIn Post Analysis Looks At

Real LinkedIn post analysis goes deeper than surface metrics. It examines the elements that actually determine whether your content succeeds or fails.

Hook Analysis

Your first line is everything on LinkedIn. It's what appears in the feed. It's what determines whether someone stops scrolling or keeps moving.

Proper analysis examines hook patterns across your posts. Does your audience respond better to questions, bold statements, or personal stories? Do numbers in your hooks drive higher engagement? What about controversy or contrarian takes?

Most creators write hooks randomly. Smart creators analyse what works for their specific audience.

Structure and Readability

LinkedIn is a mobile-first platform. **68% of LinkedIn users access it on their phones**. Yet most people write posts like they're crafting emails on desktop.

Proper analysis looks at:

• Paragraph length (how many lines before you break?)
• White space usage (does your post breathe or suffocate?)
• Formatting patterns (bullets, numbers, emojis)
• Overall post length vs engagement rates

A post that's perfectly readable on desktop might look like a wall of text on mobile. Your analysis should catch this.

Engagement Quality vs Quantity

Here's where most people get it wrong. They obsess over total engagement numbers instead of engagement rates.

**200 likes from 500 impressions destroys 200 likes from 50,000 impressions**. The first post has a 40% engagement rate. The second has 0.4%.

Proper analysis calculates true engagement rates and identifies which posts actually resonated with your audience versus which posts just got lucky with distribution.

Topic and Format Performance

Your audience has preferences. Some love tactical advice. Others prefer personal stories. Some engage with industry news. Others want controversial takes.

Smart analysis tracks performance by topic and format:

• How-to posts vs opinion pieces
• Industry insights vs personal experiences
• Text-only vs posts with images
• Long-form vs short-form content

This data reveals your content sweet spot. The intersection of what you enjoy writing and what your audience loves reading.

The Metrics That Predict Your Next High-Performing Post

Most LinkedIn metrics are lagging indicators. They tell you what happened after it's too late to change anything.

Smart creators focus on leading indicators. Metrics that predict future performance.

Hook Engagement Rate

Track which opening lines generate the highest click-through rates from feed to full post. This predicts which hook styles will work for future content.

If your audience consistently engages with question-based hooks, you know to lead with questions. If they prefer bold statements, you adjust accordingly.

Comment-to-Like Ratio

Comments are worth 10x more than likes in LinkedIn's algorithm. **Posts with high comment rates get massive reach boosts**.

Track your comment-to-like ratio across posts. Identify which topics and formats drive actual conversations, not just passive engagement.

A post with 50 likes and 15 comments often outperforms a post with 200 likes and 3 comments in terms of long-term reach and relationship building.

Profile Visit Rate

The ultimate goal of LinkedIn content isn't likes. It's getting the right people to visit your profile and start conversations.

Track which posts drive the highest profile visit rates. These are your "lead generation" posts. The content that actually grows your business, not just your ego.

Engagement Timing Patterns

When do your posts typically peak? How long do they stay active? Understanding your engagement lifecycle helps you optimise posting frequency and follow-up timing.

Some posts peak immediately and die within hours. Others build momentum over days. Knowing your patterns helps you plan content calendars and engagement strategies.

Audience Overlap Analysis

Which posts attract your ideal customers versus random connections? This is crucial for outbound strategies where you want to turn content engagement into sales conversations.

Posts that attract decision-makers in your target companies are worth more than posts that go viral with the wrong audience.

How Ghost's Free LinkedIn Post Analyser Works

Most LinkedIn analysis tools give you generic benchmarks. "The average post gets 2% engagement." Useless.

Ghost's free LinkedIn post analyser is different. It's personalised. It analyses YOUR posts, YOUR audience, YOUR patterns.

Here's what it actually does:

Hook Strength Analysis

The tool examines your opening lines and compares performance across your recent posts. It identifies hook patterns that work for your specific audience.

Maybe your audience responds better to data-driven hooks ("73% of B2B buyers...") versus emotional hooks ("I almost quit my job yesterday..."). The analyser spots these patterns.

Structure Optimisation

It evaluates your post formatting against engagement rates. Too many long paragraphs? Posts that are too short for your audience? Poor use of white space? The tool catches these issues.

You'll see exactly how post structure impacts your engagement rates. No more guessing whether your formatting helps or hurts.

Personalised Performance Benchmarks

Instead of generic industry averages, you get benchmarks based on your historical performance. Your 5% engagement rate might be excellent if your usual rate is 2%. Or terrible if you normally hit 10%.

The analyser gives you context. It shows whether each post overperformed or underperformed relative to your baseline.

Content Theme Analysis

It categorises your posts by topic and format, then shows performance by category. You'll discover which themes drive the highest engagement for your specific audience.

Maybe your "lessons learned" posts consistently outperform your "industry news" posts. Or your controversial takes generate more profile visits than your how-to guides. The data reveals your content sweet spots.

Timing and Frequency Insights

The tool analyses when your audience is most active and how posting frequency affects your reach. You'll get personalised recommendations for optimal posting times and cadence.

This isn't generic "post at 8am" advice. It's based on when YOUR audience actually engages with YOUR content.

Ready to see what your posts reveal about your audience? Analyse your LinkedIn posts for free and get insights you can't find anywhere else.

Analyse Your LinkedIn Posts for Free — Right Now

Stop guessing what works. Start knowing.

Most LinkedIn creators waste months posting randomly, hoping something sticks. They follow generic advice that doesn't fit their audience. They optimise for vanity metrics that don't drive business results.

Smart creators use data. They understand their audience. They double down on what works and eliminate what doesn't.

**The difference? Smart creators see predictable results**. Their content consistently drives engagement, profile visits, and business conversations. They've cracked the code for their specific audience.

Ghost's free LinkedIn post analyser gives you the insights you need to join them. No generic benchmarks. No one-size-fits-all advice. Just personalised data about what works for your audience.

Here's what you'll discover:

• Which hook styles drive the highest engagement for your posts
• How post structure affects your reach and engagement rates
• Your optimal posting times based on audience activity patterns
• Content themes that consistently outperform others
• Whether your engagement rates are improving or declining
• Which posts drive the most profile visits and business conversations

The analysis takes 60 seconds. The insights last forever.

Ready to stop guessing and start knowing what works? Get your free LinkedIn post analysis now.

Your future self will thank you. Your bank account will too.

And if you want to take it further, Ghost's content creation tools help you create more posts that hit these optimised patterns. Plus our outbound automation turns your content engagement into sales conversations.

But start with the analysis. Understand what works. Then scale what works.

Check out our pricing options when you're ready to turn insights into systematic growth.